Rigid plastics in Middle East form the largest packaging product group accounting for a projected market value share of 28.2% for 2014. Board packaging is the second most important category with 25.6% of consumption, followed by flexible plastics with a 12.9% share. Rigid plastics and flexible plastic packaging have increased their market share during the review period. Food represents the largest end use sector for packaging products accounting for a projected 33.8% market value share in 2014. Industrial/bulk is the second largest sector with 26.4%, followed by beverage markets with 25.2%.
Rigid plastic packaging market expansion will continue to profit from the drive to replace traditional materials – principally glass and metal – with lighter weight, more cost-effective and higher performance plastic materials in various markets.
The importance of sustainability
Sustainable packaging is an overarching megatrend with particular implications for the rigid plastic packaging industry. There is mounting public pressure on brand owners and retailers to reduce the environmental impact of their packaging. The response has been to address package via:
• Light-weighting – reducing material usage without impairing pack performance
• Increased use of recycled plastic feedstocks
• Investigating the use of bioplastic packaging.
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